Vice-Rector at Universidade do Porto and full professor at the School of Economics and Management, working at the frontier of competition policy and digital markets.
Vice-Rector for Strategic Planning, Entrepreneurship and Knowledge Valorization at Universidade do Porto, and President of UPTEC — the U. Porto Science and Technology Park. Full professor at the School of Economics and Management (FEP), where she graduated top of cohort (18/20).
Research focus on digital economy business models, competition policy in big-data contexts, two-sided markets, and economic regulation in energy sectors. Recent papers on product personalisation and consumer profiling published in Management Science, the Journal of Economics & Management Strategy, and the International Journal of Industrial Organization.
Consultancy work spans market analysis and regulatory parameter assessments for electricity, natural gas, transportation, and forest sectors across Portuguese and EU contexts.
Concurrent leadership at U. Porto and at the European Alliance for Global Health, alongside a focused research programme on competition in digital markets.
Recent work on digital markets, personalisation, and competition in big-data contexts.
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